When walking through the aisles of a toy store we can clearly depict which aisle is for which sex. Usually the girls’ aisles have toys that are pink, purple (and other related “girl” colors). The toys for the girls are usually babies, Barbie’s, princesses and other magical things. The biggest components can be the babies that incorporate their future role in society as mothers and Barbie’s or Princesses that are shown as a model of how they should look and act in society. On the other hand, the boys sections have dark colors like blue, green, red and so on. Their toys range from cars to superheroes and everywhere in between. This can show how from an early age they are shown to like and show interest in cars and superheroes that show a certain level of aggressiveness to be able to defeat the villain. This social norms of genders that girls have to be caretakers, gentle and loving, while boys have to be aggressive. But how do children feel about this? Most can say they are okay with that and are not indifferent, but I watched a video in YouTube of a girl named Riley. She showed her indignation of how gender roles “trick” children into buying toys. This should show us as a society that gender roles are portrayed as early as childhood. She explains that it is not fair that girls have to like princesses and pink. She challenges the idea that girls can like superheroes and that boys can like princesses. Riley also stresses how dumb the manufacturers are and how this is a tactic to trick boys and girls into buying toys they might not like but in a way feel “forced” to buy them. This goes to show us that even younger audience are aware of how society has shaped culture norms into us. Riley shows me what a great problem this has become and how people can be like robots buying and doing what they think is right in society’s eyes. This girl taught me a life lesson, which is don’t settle for what society think is right but for what you think is right. Especially for something you feel really passionate about.
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