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Victoria’s Secret?

Back when we first watched the Miss Representation movie, I went to the website and signed up to receive their weekly newsletters. The one that showed up in my inbox this week had the subject, “Victoria’s Secret Teaches Teens to Objectify”. That’s already terrible and it’s only the title basically. We all know what VS is all about, they are often known for their publications of sexualized models. For the most part, the models have always been at least high school age or older.

Unfortunately, they just put out a new line as part of the Pink store. It’s called Bright Young Things, and it’s actually obvious it’s aimed at teens. Now, if you don’t know, underwear and things from Pink lines aren’t exactly the most appropriate for that age group. They say things like “Wild” and even “Unwrap me” on holiday ones. This is degrading at it’s finest. I feel like this is happening all over the place, and VS isn’t the only company to do so. If you haven’t noticed, young girls clothing is becoming more and more like high school age girls clothes are. The whole thing is about objectification. These young girls are seeing through TV ads and magazine ads and in stores and all around them, that it is just about being pretty and an object.

What is more terrible to me, is that the email talks about an employee of VS who was recently quoted saying “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”

Miss Representation is encouraging people to post on the VS Twitter and Facebook pages, saying things like “we’re not buying it” or to post a message to them telling them how we feel about their new campaign.


2 Comments

  1. ninazm21 says:

    I don’t think the purpose of the clothing lines at VS is to objectify women although I certainly can’t deny that they do. But no more so than the news media, hollywood, other retailers selling cloths or domain names. American culture today is very accepting of the objectification of woman’s bodies in widespread areas that our society is comprised of. Frankly, I would go as far as to say it is becoming engrained into our culture as further and further objectification becomes acceptable.

  2. Jack Manska says:

    Plastering sexual innuendos on the rear end of clothing has this effect; read and objectify. This I confirmed after visiting the web site and I believe you may be on to something, that is marketing to a adolescent generation. Cleverly, they point out their offering are “collegiate”. If an adolescent does in fact buy and wear these clothes I would question their guardianship.

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