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Advertisements Right?

The average person is exposed to a remarkable amount of advertisements a day.  These advertisements usually have a similar pattern.  Women are the center of attention.  She is objectified as a sex symbol, usually half clothed with perfectly thin bodies.  Even when the product doesn’t demand anything of the nature.  These advertisements play on men’s attraction and female’s insecurities.  She is often childlike, young.  She is sometimes maternal and waiting on men.  As the object of desire for the male, she is seductive.

The majority of women in advertisements are a size 0, white with light colored hair.  When ethnic women are in ads for the majority of the time their hair is lightened, straightened, and still a size 0.


The distorted images that are in advertisements are very influencing.  They influence our perceptions and thought processes.  Women in society try to emulate these images while they are unattainable.  Most models today are smaller than 95% of the population.  More and more women have negative feelings about their body images.  They yearn for the size 0 body they see in these ads.

Are clothing companies as successful using thin models as they would be if they use a model that more represents the average population?

photo (2)

On the left is a model wearing an outfit.  On the right is a reality TV star who was brave enough to purchase the outfit.  I would say this clothing company would be more successful with the woman on the right selling the outfit.  I wouldn’t purchase the outfit on the left.  On the right however, I might just consider it.  Hence with advertisements hurting women in society, are the companies in a way hurting themselves?

Within the last couple of years Nike has done an ad campaign attempting to empower women.  The ad picks a part of the female anatomy that women usually hate and continues to tell a story about the body part.  The ads feature “I Have Thunder Thighs”, “My Legs Were Once Two Hairy Sticks”, “My Knees are Tomboys”, “My Shoulders Aren’t Dainty”, “My Butt is Big”, and “My Hips Return to Puberty”.  These ads are a small victory in a huge war.  There should be more advertisements that are empowering women instead of the constant sexualization and objectification.


“My shoulders aren’t dainty. Or proportional to my hips. Some say they are like a man’s.  I say leave men out of it.  They are mine.  I made them in a swimming pool.  Then I went to Yoga and made my arms.  Just do it.”


  1. gomezale says:

    I would agree with this. Thank’s to many of these ads that try to portray a “perfect, unrealistic” woman many are suffering from low self-esteem. Women feel very insecure about themselves and they are never pleased of how they look. Some even go to drastic measures to look like those girls in the ads by creating dangerous diets, excessive exercises and even go through surgical procedures. All this things can cause serious health issues. Why not have ads that portray the majority of the women and this way like you said would not only benefit girls self-esteems but also companies profits will become greater as well.

  2. meerkat93 says:

    I like that you included the photo of the size 0 model and then a more average-sized woman wearing the same outfit– I had to look twice to realize it was the same! I think you are right that companies are shortchanging themselves by using such thin models to advertise their clothes. Even if thin models were not hurting women’s self-esteem, I would still prefer more average-sized models for practical purposes. You can tell how the clothes are actually going to look on you if you can see them on a woman close to your size, and as I’ve come to learn over the years, just because clothes look a certain way on the model doesn’t mean it’ll look that way on me!

  3. Stephanie Jones says:

    It’s disgusting how these unattainable images permeate society. They’re everywhere. And then people wonder why young girls develop anorexia. I personally believe models should be closer to the average size, and I agree that it would help companies sell clothing. People see the size 0 models wearing outfits and think “That would never look good on me! I’m not thin enough.” If models represented the average woman, more women would feel as if they could pull off the same outfits they see on models.

    As for advertisements, unfortunately, it’s been shown that sex sells, so I don’t see companies ending their objectification of women any time soon.

  4. hshuayto says:

    I complete agree with you and appreciate the images you had choosen for they were great examples. It is disgusting how the media portrays things and how easily it is for a girl to lose self esteem after watching a tv show or by just seeing an ad. Things like the picture and stuff you have posted show and explain to us why so many girls today starve themselves. However, as you posted the picture of the model and them the tv star Kardashian sister in the same outfit i wouldn’t buy the the outfit seeing either model wearing it. I feel this way because looking at the two wearing the same outfit the thin model looked better in it. However, like you said if they were to use the Kardashian as their original model i am sure many people of normal size not a size 0 or 2 would purchase the outfit.

    • mplowden says:

      That’s not a Kardashian sister in the photo. It’s reality tv star and fashion stylist Emily Bustamante.

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