I was on Facebook when I came across this link that intrigued me about a father who wrote a letter to Victoria’s Secret. It was about Victoria’s Secret coming out with a new undergarment line called “Bright Young Things” that will be aimed toward middle school children. This father “believes that this new line Bright Young Things thwarts the efforts of empowering young women in this country. Bright Young Things gives off the message that women are sex objects.” As we have read in our textbook women are seen in a negative light.
In previous chapters we have read that back in the day women were seen solely as a baby making machine to carry on the family name. In addition, women were to be the homemakers and raise the children. In today’s society, sex sells. Women are seen half naked in ads to promote a company’s product to help persuade people that they need the product. For example, if a lipstick is advertised in a seductress way, then a potential customer may think it will give them the same sex appeal if they wear it too.
I agree with this father’s letter because I believe middle school age children are too young to be shopping at Victoria’s Secret. I don’t think I started to shop there until it was my junior or senior year in high school. Victoria’s Secret is known for its sex appeal and revealing marketing campaign ads, but that is what sells their products.
Victoria Secret should re-think the “Bright Young Things” line and re-examine who their target customers might be for a product like this. I don’t think parents would be too happy if their 12 year old daughters started to act like a 20 year old wearing bras and panties from there, because after all they are still growing and their prices are not cheap. In addition, the introduction to sexy ads may increase the potential worries of teens having sex to soon.